Privacy Policy

1. Introduction

e7777 ("we", "us", "our", "the Operator") is committed to protecting the personal data of all individuals who use the e7777 online betting and live casino platform at e7777.cam ("Platform"). This Privacy Policy ("Policy") sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed.

The Platform is designed to serve Pakistani sports betting and casino audiences, offering markets on cricket, PSL fixtures, ICC tournaments, football, UFC and other sports, alongside live dealer casino games, slots, table games, esports and instant games. In providing these services, we necessarily collect and process certain personal information as described in this Policy.

This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, which are incorporated by reference.

2. Definitions

• "Personal Data" means any information relating to an identified or identifiable natural person ("Data Subject"), including but not limited to name, date of birth, contact details, financial information and online identifiers.
• "Processing" means any operation performed on personal data, including collection, recording, storage, use, disclosure, erasure and destruction.
• "Data Controller" means the entity that determines the purposes and means of processing personal data — in this case, the Operator.
• "Data Processor" means a third party that processes personal data on behalf of the Data Controller under a contractual arrangement.
• "KYC" means Know Your Customer verification procedures required for identity, age and source-of-funds checks.
• "AML" means Anti-Money Laundering compliance obligations under applicable law and the Operator's licensing framework.
• "Cookies" means small data files placed on your device by the Platform to support session management, analytics and functionality.

3. Data Controller

The Data Controller for the purposes of this Policy is the licensed operating entity behind the e7777 platform. Full legal entity details are available to users upon written request via the support contact below. The Operator processes personal data in accordance with its licensing obligations and applicable data protection law.

Users in Pakistan should note that the Operator is not registered with or regulated by the Government of Pakistan, the Pakistan Telecommunication Authority, the State Bank of Pakistan or any Pakistani provincial authority. This Policy reflects the Operator's data protection practices under its applicable licensing framework.

4. Personal Data We Collect

4.1 Registration Data

When you create an Account, we collect:

• Full name;
• Date of birth;
• Residential address (including city — e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar);
• Email address;
• Mobile telephone number;
• Username and password (stored in hashed, non-reversible form).

4.2 Identity Verification (KYC) Data

As part of mandatory KYC and AML compliance, we may collect:

• Government-issued identity documents (e.g., CNIC, passport, driving licence);
• Proof of residential address (e.g., utility bill, bank statement);
• Source of funds documentation where required for high-value transactions;
• Facial or biometric verification data where required by the KYC solution in use (processed under strict data minimisation standards).

4.3 Financial Transaction Data

To process deposits and withdrawals, we collect transaction data including deposit amounts (in PKR or other supported currencies), payment method identifiers (e.g., partial wallet IDs or masked bank account references), transaction timestamps and withdrawal request records. Payment method names — such as Easypaisa, JazzCash, Raast-linked transfers, or bank transfers via HBL, UBL, Meezan Bank or Bank Alfalah — are referenced only as contextual identifiers where relevant to your transaction history.

4.4 Platform Usage Data

We automatically collect technical and behavioural data when you use the Platform, including: IP address, device type and operating system, browser type and version, session duration and frequency, pages and markets visited, bets placed and game rounds played, and error and crash logs.

4.5 Communications Data

When you contact our support team via email or live chat, we collect and retain records of those communications, including the content of messages, timestamps and any attachments you provide. This data is used for query resolution, quality assurance and compliance record-keeping.

5. How We Collect Your Data

We collect personal data through the following channels:

• Direct collection: Data you provide during registration, KYC submission, support interactions or when completing transactions;
• Automated collection: Technical data collected automatically through your use of the Platform, including via cookies and similar technologies (see Section 9);
• Third-party sources: Identity verification data may be cross-referenced with third-party KYC/AML service providers; fraud-screening data may be sourced from third-party risk databases; payment verification data may be received from payment processing partners.

6. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract performance: Processing necessary to perform the Account agreement — including account creation, transaction processing and service delivery;
• Legal obligation: Processing required to comply with KYC, AML, licensing and other applicable regulatory obligations;
• Legitimate interests: Processing necessary for fraud prevention, platform security, responsible gambling monitoring, abuse detection and service improvement — where these interests are not overridden by your data protection rights;
• Consent: For optional communications (e.g., marketing emails or SMS promotions), where we rely on your explicit prior consent, which you may withdraw at any time.

7. Purposes of Data Processing

We process your personal data for the following purposes:

1. Registering and maintaining your Account;
2. Verifying your identity and age for KYC/AML compliance;
3. Processing deposits, wagers and withdrawal requests;
4. Detecting and preventing fraud, money laundering, bonus abuse and other prohibited conduct;
5. Providing and improving customer support;
6. Personalising your platform experience (e.g., surfacing PSL or ICC markets you have previously engaged with);
7. Enforcing our Terms & Conditions and Responsible Gambling Policy;
8. Monitoring for indicators of problem gambling and applying responsible gambling interventions where appropriate;
9. Meeting reporting and record-keeping obligations under our licensing framework;
10. Sending service communications (account notifications, security alerts, policy updates);
11. Sending marketing communications, subject to your consent and applicable law.

8. Third-Party Disclosure

8.1 Service Providers (Data Processors)

We engage third-party service providers acting as Data Processors to deliver specific platform functions. These may include: KYC/identity verification providers; payment processing partners; fraud and AML screening services; customer support platform providers; data hosting and cloud infrastructure providers; and analytics tools. All Data Processors are contractually bound to process personal data only on our instructions and in accordance with data protection standards consistent with this Policy.

8.2 Regulatory and Legal Disclosure

We may disclose personal data to our licensing authority, law enforcement agencies, financial intelligence units or other competent authorities where required to do so by law, court order or our licensing obligations. We cannot refuse such disclosures where they are legally compelled.

8.3 Business Transfers

In the event of a merger, acquisition, restructuring or sale of assets, your personal data may be transferred to the relevant successor entity. You will be notified of any such change via the Platform or by email before the transfer takes effect, to the extent permitted by applicable law.

8.4 No Data Sales

We do not sell, lease or trade your personal data to any third party for that party's own marketing or commercial purposes. Any sharing of data with third parties is limited to what is described in this Section and is governed by appropriate data processing agreements.

9. Cookies & Similar Technologies

The Platform uses cookies and similar client-side technologies to support its operation. Cookies serve the following functions:

• Strictly necessary cookies: Required for core platform functionality, including session authentication and security tokens. These cannot be disabled without affecting your ability to use the Platform.
• Functional cookies: Remember your preferences and settings (e.g., preferred language, display options) to personalise your experience.
• Analytics cookies: Collect aggregated, anonymised data about how users navigate the Platform, to help us understand usage patterns and improve the user experience.
• Security cookies: Support fraud prevention, CSRF protection and other security mechanisms.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect platform functionality. We do not use cookies to deliver third-party advertising or tracking outside the Platform.

10. International Data Transfers

The Operator's servers and those of its Data Processors may be located in jurisdictions outside Pakistan. By using the Platform, you acknowledge that your personal data may be transferred to, stored and processed in countries that may have different data protection standards to those applicable in Pakistan.

Where personal data is transferred internationally, the Operator puts in place appropriate safeguards — such as standard contractual clauses or equivalent mechanisms recognised under applicable data protection law — to ensure that your data is treated securely and in accordance with this Policy.

11. Data Retention

We retain personal data for as long as is necessary to fulfil the purposes set out in this Policy. The following retention principles apply:

• Account data: Retained for the duration of your Account and for a defined period after Account closure, to meet legal, regulatory and AML/KYC retention obligations. The minimum post-closure retention period is determined by our licensing framework — typically five years, though this may differ.
• Transaction records: Retained for the period required under applicable AML regulations and our licence conditions.
• KYC documentation: Retained for the period required by AML/KYC regulations applicable to the Operator's licensing jurisdiction.
• Support communications: Retained for a reasonable period for quality assurance and dispute resolution purposes.
• Analytics data: Anonymised or aggregated at the earliest practicable point; not retained in identifiable form beyond what is necessary for service improvement.

Following the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with you as an individual.

12. Security Measures

The Operator implements appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, loss or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the Platform;
• Encryption of sensitive data at rest using industry-standard algorithms;
• Role-based access controls limiting personal data access to authorised personnel on a need-to-know basis;
• Secure password hashing — we do not store passwords in plaintext;
• Regular security assessments and penetration testing of the Platform infrastructure;
• Incident response procedures for timely detection and containment of data breaches.

13. Your Rights as a Data Subject

Subject to applicable law and any overriding legal obligations (including AML/KYC retention requirements), you have the following rights in relation to your personal data:

We will respond to rights requests within a reasonable timeframe in accordance with applicable law. In some cases, exercising certain rights (e.g., erasure) may require Account closure, as some data is essential for the Account relationship to function.

14. Children's Privacy

The Platform is strictly for adults aged 18 years or older, or the higher minimum age required by the Operator's licensing jurisdiction. We do not knowingly collect or process personal data of individuals below the minimum required age. Age verification is a mandatory component of the registration and KYC process.

If we become aware that personal data has been collected from an individual who does not meet the minimum age requirement, we will promptly suspend the Account, void any associated balances where legally permissible, and delete the collected personal data in accordance with applicable law.

15. Marketing Communications

We may send you promotional communications — including emails, SMS messages and platform notifications relating to bonuses, PSL betting promotions, ICC tournament offers and other marketing content — only where you have provided explicit prior consent to receive such communications.

You may withdraw your consent to marketing communications at any time by: (a) clicking the "unsubscribe" link in any marketing email; (b) updating your communication preferences in your Account settings; or (c) contacting our support team. Withdrawal of consent does not affect service communications, which are sent regardless of marketing preferences (e.g., account security alerts, withdrawal confirmations, KYC notifications).

16. Amendments to This Policy

We reserve the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law or licensing requirements. Material amendments will be notified to registered users via the Platform (e.g., on-screen notice at login) and/or by email. The "Last Updated" date at the top of this page will be revised accordingly.

Your continued use of the Platform after the effective date of any amendment constitutes your acceptance of the revised Policy. If you do not accept the revised terms, you must cease using the Platform and may request Account closure.

17. Contact Us

For any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data, please contact the e7777 data team through the following channels:

• Support Email: [email protected]
• Live Chat: Available on the Platform. Subject to operator staffing and availability.
• Subject Line Guidance: For data-related requests, use the subject line "Privacy / Data Request" followed by a brief description of your query to ensure it reaches the correct team promptly.

We aim to respond to privacy-related queries within a reasonable timeframe. Complex requests — such as Subject Access Requests or erasure requests where regulatory retention obligations are involved — may require additional processing time. We will keep you informed of progress.